The Transcript For An Interview I Had With IdeaMensch

More than anything, being consistent and even-keeled makes people trust you. No one trusts someone who’s always changing his mind.

Dan Neiditch is the president of River 2 River Realty, Inc., a real estate business that offers diverse real estate services for customers in New York and beyond. Neiditch learned the industry through his real estate family business and has gone on to procure, develop, and revitalize real estate developments on a much larger scale than his family ever thought possible.

Under Dan Neiditch’s stewardship, his family’s business has grown into a multibillion dollar real estate empire — acquiring $1 billion in real estate holdings to date. Today, River 2 River Realty is part of multiple prestigious organizations on both local and national levels. The Real Estate Board of New York, REBNY Listing Service, National Association of Realtors have all welcomed River 2 River Realty as a member. Dan uses these exciting memberships to help customers get access to the latest and greatest properties available in New York. The business’ ties with national organizations also helps sellers expand their outreach across the country.

Because Dan grew up surrounded by a real estate-savvy family, he and his family have amassed a total of 70 years of experience — which Dan Neiditch brings to customers who are overwhelmed or uninformed about the many aspects of the market.

Now, best known as president of the Atelier Condos in Manhattan (which boasts solar panels, the tallest swimming pool and tennis courts, and celebrity tenants), Dan Neiditch is an experienced leader in New York’s dynamic real estate market. Atelier is one of Daniel’s greatest accomplishments as a leader in real estate.

With his vision in mind for the redevelopment of the property located on West 42nd Street in New York City, Neiditch offers Atelier tenants an unbeatable view of the city. It overlooks the Hudson River to the west, and residents can see the iconic Empire State Building and Times Square from their homes.

Though attributed with an impressive business acumen, Dan is also passionate about charity work. Dan uses his experience in River 2 River Realty, Inc. to help those in need. A hands-on philanthropist, Dan Neiditchnot only donates funds to various organizations, he travels to disadvantaged countries abroad, and volunteers as an on-call EMT locally in New York City.

Dan devotes a lot of his philanthropic efforts to funding the basic medical and personal care that every child deserves. He provides financial donations to children who need lifesaving organ transplant surgeries. One of Dan’s most fulfilling experiences was traveling to Africa with an organization that provided doctors for children who needed medical attention. He also contributes to organizations that provide important necessities for the homeless and has personally helped them find employment opportunities.

As a businessman and philanthropist, Dan Neiditch chooses his professional and personal projects with a careful, deliberate, and a thoughtful outlook — thus making him a recognizable figure in the real estate industry within New York and beyond. Neiditch’s articles on real estate, philanthropy, and business have appeared on the likes of Huffington Post .

What does your typical day look like and how do you make it productive?

I have a lot of meetings in a day — high level and day-to-day level meetings. As someone who likes to be involved with every aspect of my business, I meet with agents, contractors, and building management to get updates on our properties. Do we need to work on our pricing? Are the contractors hitting deadlines? What other investments can we make, get rid of, expand, etc.

I have my head and my hands in everything, so I rarely take notes. I like to be present and listen and see what’s going on, so I try to keep track of everything in my head when I can.

How do you bring ideas to life?

I have a group of people who are constantly bringing me ideas. But before I choose to turn an idea into a reality, I crunch numbers. As an investor, entrepreneur, or businessman, you have to learn to love numbers. Without being able to calculate what ideas make sense to build, you’re already starting out in the negative.

I never jump until I know that the cost structure is solid, the tax implications are attractive, etc. — then, I buy, build, or pass.

What trend excites you?

Solar energy excites and inspires me, which is why Atelier has solar panels installed. It’s the highest building in NYC with solar panels, and that’s something I’m really proud of. I’m always looking for new ways to introduce solar power into New York. I think we could do a lot better. As a city with 8 million people, we need to do better. We consume too much energy not to.

What is one habit of yours that makes you more productive as an entrepreneur?

It’s more a discipline that became a habit: consistency. I practice due diligence in everything I do but especially in my business. I wouldn’t be able to lead anything, much less a successful business, if I weren’t consistent.

More than anything, being consistent and even-keeled makes people trust you. No one trusts someone who’s always changing his mind. Nothing tears down trust and confidence from your staff and clients more than that.

What advice would you give your younger self?

Your first decision is usually the right one. Stick to your gut and don’t let other people dissuade you from what you want to do.

Tell us something that is true that no one agrees with you on.

I see a lot of investors who don’t take risks. Before I took over the family real estate business, my grandfather and father played things pretty safe. They bought real estate only in the Bronx where my grandfather grew up, and only complexes with a specific number of units. They were also really against leveraging debt or taking risks.

And they’re not alone. Even today, people are afraid to take risks, but I always have and do. When people are afraid to buy, I buy; a lot of people won’t do that.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Never stop studying or learning — about your market, your industry, whatever it is you do. You can’t make good decisions if you don’t study trends. To paraphrase Warren Buffett, what we’ve learned from history is that we never learn from history. In other words, don’t just study trends forward, study the trends in your industry that came before, and figure out what mistakes people made in the past.

What is one strategy that has helped you grow your business?

There are two related strategies that have helped me grow my business: being aggressive and being proactive. I’m always looking for new projects because I like being ahead of the curve; I have to be if I want to build and maintain a successful venture. Once I have my head fixed on something, I go for it. I go all in. I think aggressiveness is a lot like having a positive attitude in that you know for a fact you’re going to do something. When there is no doubt, there is only room to grow.

What is the one failure you had as an entrepreneur and how did you overcome it?

Mistakes happen, especially when you’re first starting out. My biggest mistake was that I trusted the wrong people in the beginning. I trusted that they were giving me the right numbers or the right advice.

But looking back, I’m glad for that experience, because now, all the final decisions are made by me. Who I choose to trust, even the way I think about trust, has changed. I never assume someone else is doing my homework for me, which is why I always go back and make sure everything is in order.

It’s not that I am constantly suspicious, because that’s no way to live, but I rely on my own intel before I assume someone else’s is better.

What is one business idea that you’re willing to give away to our readers?

As I mentioned earlier, solar power inspires me and maybe people don’t know that solar is more than just solar panels. The use of solar power in the U.S. is still lacking. There are a lot of applications that aren’t being implemented.

There’s one thing that Europe, specifically Denmark, is doing that hasn’t caught on in the United States yet, and that’s solar water pumping systems. Though it’s usually utilized on farms and other rural areas to water crops, it’d be a great coup for investors, especially ones in the real estate industry.

I recently read a Forbes article that says hotels use 50% more energy than multifamily buildings even though they have little over 50% occupancy most of the time. Imagine how much energy luxury hotels would be saving if they used solar power…

What is the best $100 you recently spent? What and why?

I recently had an amazing glass of champagne at Daniel Boulud’s Daniel’srestaurant which I would personally rate as the best restaurant in New York.

When you pay for a service, regardless of its cost, you’re paying for nostalgia or memory. That champagne tasted amazing because I was in my favorite restaurant relaxing with people I wanted to be with. That’s worth way more than $100 in my book.

What is one piece of software or a web service that helps you be productive? How do you use it?

River2River uses an internal database that has trackable properties in the market. It gives comps, props, and breaks down everything in simple numbers. It makes it easier for me to keep track of what’s happening in the markets and industry, and helps me make smarter decisions.

What is the one book that you recommend our community should read and why?

I recently read “Made to Stick which breaks down why some ideas work and others fail. If I pick up a book, it’s non-fiction, and only because I think it will teach me something. I like the idea of perpetual learning, and I encourage others to think the same way. The minute you think you’ve done all the research or know everything you need to about your business, it’s over.

What is your favorite quote?

Risk comes from not knowing what you’re doing.” — Warren Buffett

If you’ve done your homework, paid your dues, and stuck to your gut, you’re not taking a risk so much as a decision based on experience that you can back up. I can back up my decisions because where I am today is proof I’ve made good choices and taken the right risks.

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